DARE Magazine x Penningtons
As the founder of DARE Magazine, I collaborated with Penningtons to create a special printed issue of DARE Magazine, which showcased head-to-toe fashion from the plus size retailer’s fall collection. In September 2014, 30,000 copies of the 12-page printed edition was distributed in English and French in all 143 Penningtons locations across Canada.
I acted as the lead of this project and was responsible for brainstorming ideas, organizing and creating the content and designing the magazine. A set of blog and social media posts ran alongside the release of the printed issue to support the launch.